About Us


Sharing your story in all the right places

As New Mexico’s #1 Video Production Company and the only agency in the state to offer web and digital services, video production and creative services all under one roof without the need to outsource, CliffDweller Digital is uniquely suited to meet your video, website development and online marketing needs.

Call us, fill out the form below, email us or better yet to come visit us to figure out how we can get your business looking good on Social Media, Websites, Google and Television!

The CDD Team



Our team of experts includes graphic designers, content developers, programmers, digital media experts, and videographers.

Each team member offers a wealth of knowledge and experience. This includes project management, writing skills, video production, audio production, graphic design, branding, and communications. We also are experts in analytics, media strategies, Social Media, search engine optimization, video search optimization and digital marketing.



Having founded CliffDweller Productions, LLC (dba CliffDweller Digital) in 2002, Richard has grown CliffDweller into one of New Mexico’s largest video production companies, web design firms, ad agencies and Veteran-owned businesses, as well as one of New Mexico’s Top 100.  He was named one of New Mexico’s Top Twenty CEO’s by Business First, a weekly business journal, in 2015.
His ability to develop innovative projects is well noted throughout New Mexico.  With a primary focus on video production, Richard has led his team in the production of several half-hour weekly television shows, with more than 1,500 episodes under his belt to date.  Show titles include Home Builders’ Gallery, Southwest Hot Chefs & Restaurants, Homes & Living, Travel Guide New Mexico, Who Rocks New Mexico, the EMMY and ADDY award-winning New Mexico True Television show, and, most recently, a series titled Wolf Daddy’s Pack Life.

In 2013, Richard was named President of the Tourism Association of New Mexico.  In that role, he guided the 2014 merger of the Tourism Association of New Mexico and the New Mexico Lodgers Association into the now New Mexico Hospitality Association of New Mexico, which represents over 88,000 hospitality workers throughout the State.  Proud to have served and helped bring these two organizations together, Richard was honored as one of New Mexico’s top tourism professionals in 2015.
In addition to his entrepreneurial quests, Richard has dedicated extensive time and resources to numerous charitable endeavors that focus on families, children, education and health, including El Ranchito de Los Ninos, Boys and Girls Club of Central New Mexico, and St. Felix Pantry.

Prior to forming CliffDweller, Dr. Holcomb managed several radio stations across the country and served as a consultant to major television groups, including CBS, Post-Newsweek Television, Hearst-Argyle Television, Cox and other broadcast groups, developing and implementing programs that increased bottom lines while creating customer affinity and satisfaction.  
Richard holds a Master’s in Business (Marketing), a Ph.D. in Business Philosophy, and is a decorated U.S. Air Force war veteran.


ANDREW FABER, Director of Sales

Joining CliffDweller in 2015, Andrew leads the company’s sales efforts in bringing a full array of services, including video production, CliffDweller TV shows, web development, SEO, social media and graphic design, to existing and new clients. 

As Local Sales Manager for KRQE Media Group for several years prior to joining CliffDweller, Andrew’s market knowledge is extensive.  His experience ranges from working with small and medium-sized businesses to corporations in virtually every sector, including retail, gaming, tourism, automotive and healthcare.  

Andrew has a passion for success-oriented solutions for clients large and small, always putting himself in the client’s shoes when assisting them with media strategies and plans.  Having witnessed a dramatic evolution in technology during his advertising career, and with CliffDweller’s primary focus on video production, Andrew is uniquely suited to helping clients harness the strength of video, the power of television and the ever-changing opportunities that exist with digital media. 

In additional to managing the sales process and carrying his own client list, Andrew, together with CliffDweller’s management team, is focused on new ventures, including a new show highlighting senior living in New Mexico.  

Andrew received his degree in Psychology from the University of New Mexico, and is known to shout “Go Lobos!” quite frequently!


ALFONSO BARREIRO, Web Designer & Developer

As the web designer and developer for CliffDweller Digital, Alf designs, develops, maintains and administers all CliffDweller Digital websites and client sites, with a client base ranging from restaurants, retail, manufacturing and wholesale to casinos, cities, chambers, non-profits and e-commerce.

In addition, Alf maintains the backend functionality of all sites, manages several databases and servers, and collaborates with team members regarding SEO and social media.
Always interested in expanding his knowledge and skillsets, Alf is in a continuous learning mode to be on the cutting edge of all that’s new in the field of web design and development.  Fluent in English and Spanish, he is proficient in programming (PHP, Drupal Module Integration, Development & Theming, CSS3 & HTML5), design (web and print), writing cross-browser compliant XHTML, CSS & JavaScript, server administration, database management & API integration.

His work experience includes Web Designer and Developer for CliffDweller Digital (2012 to present), Owner and Lead Creative for Sola Fide Design (2 years) and Web Design and Flash Coder for Calvary of Albuquerque and M88 Radio (3 years).

A graduate of the University of Florida with an Associate of Arts degree, Alf has added to his educational base with Drupal Tutor (Drupal 8 Coding, Theming and PHP), freeCodeCamp (FrontEnd, PHP & JavaScript) and Codecademy (FrontEnd, PHP & JavaScript).


CHUCK TJELTWEED, TV Producer & Director

From the day CliffDweller Digital opened its doors in 2002, Chuck has served the company as lead videographer and producer.  His keen eye and creative genius, together with his video and editing skills, have earned him the respect and thanks of virtually every client over the years.

Much of Chuck’s time at CliffDweller has been dedicated to producing half-hour television shows, including Home Builders Gallery, Home Builders Gallery/Las Cruces, New Mexico’s Hot Chefs, Travel Guide New Mexico, Homes & Living, Who Rocks New Mexico and, in part, New Mexico True Television.  He has also produced hundreds of web, presentation and social media videos as well as numerous thirty-second TV and radio commercials.  

To capture the scenes needed for the shows and videos, Chuck has traveled throughout New Mexico and beyond, with unique experiences that include taping from the topside of a gondola as it made its way to Sandia Peak; taping from boats, canoes, trains and helicopters; climbing cliff faces to capture rocks climbers; and hiking into caves and canyons, just to name a few of his many video adventures.

With the increasing demand for drone video, Chuck has honed his expertise and passed the classes required for certification as an FAA drone pilot.  With only a few crashes behind him, Chuck never leaves the studio without at least one drone and an Osmo.

A graduate of New Mexico State University and proud member of their dive team, Chuck worked as a videographer at KASA Fox 2 for over twenty years, producing commercials and TV shows as well as live New Mexico Lobo football and basketball telecasts. 


DAN SCHUELER, Production Director

Joining CliffDweller in 2006 as Graphic Designer, Dan’s attention to detail, creativity and desire to learn have led him to an expanded role as graphic designer, producer, videographer and drone pilot.  

In the early years, Dan designed ads for CliffDweller’s clients and produced a monthly HomeBuilders Gallery Magazine, which Dan grew from a small print piece to a 72-page publication featuring builders, suppliers and related businesses.  Dan also coordinated the distribution of 20,000 copies to various outlets throughout the greater Albuquerque area.

As CliffDweller’s need for videography grew, so did Dan’s expertise.  He quickly found his niche both behind a camera and in an edit suite, honing his skills as a talented videographer with a keen eye for composition.  His gentle manner and ability to bring the best out of all he filmed earned him the respect and appreciation of those who faced his camera.

Dan’s videography has taken him to every corner of New Mexico as he captured video for CliffDweller’s half-hour TV shows, including HomeBuilder’s Gallery, Travel Guide New Mexico, New Mexico’s Hot Chefs, Homes & Living, Who Rocks New Mexico and the EMMY and ADDY award-winning show, New Mexico True Television.  His video adventures caused him to nearly be arrested twice, which no one at CliffDweller will ever let him forget!

Today, Dan’s skills include cinematography, post production, video editing, graphic design, commercial printing, and drone piloting (certified FAA Drone Pilot).  Clients he has done work for include everything from local New Mexico businesses to regional clients and national clients, such as General Motors.

Dan holds a Bachelor of Fine Arts degree from the University of Texas Pan American.


JANINE SJOSTROM, Creative Director

As Creative Director for CliffDweller Digital, Janine is dedicated to her pursuit of strategic marketing and successful advertising campaigns for her clients, which have ranged from local and regional companies to national corporations.  She has drawn from her extensive sales background and exceptional creative talents to help the company grow from startup in 2002 to the successful and highly-respected company it is today.

Her creative talents include everything from content and script writing, ad design and web design to strategic planning and branding.   

Prior to her 13 years with CliffDweller Digital, Janine was recruited by ADVO, Inc. to head the company’s sales efforts in the state of Wisconsin.  As state sales manager, she developed a strong, successful team which consistently exceeded sales goals. 

Her management skills were honed in her role as director of advertising for The Fleming Companies’ SuperSaver stores in Wisconsin.  In addition to overseeing the advertising staff and managing an $8M advertising budget, she helped launch the SuperSaver brand of stores by taking the lead role in the interior design, signage and marketing of what became a highly successful and profitable chain.

Creativity is her passion, driven by an entrepreneurial spirit, both of which led her to start her sales and marketing career by opening Perceptions Advertising in Michigan.  She landed an enviable account – the Rays’ Giant, Midway and Giantway stores – guiding the company in rebranding under the Giant name and gaining national recognition for her creative approach to vendor-paid TV commercials, producing a minimum of 250 vendor commercials per year.

When she’s not selling, writing, designing or creating marketing campaigns, Janine is golfing, writing music and painting the largest canvases she can get her hands on.  She is married to Richard Holcomb, founder of ClifDweller Digital, and holds a Master’s Degree in education.


CINDY MELO, Office Manager

Every company has that one person who holds it all together, keeps everyone on track and steers the ship.  For CliffDweller Digital, that person is Cindy Melo, office manager.

Joining CliffDweller in 2005, Cindy brought a wealth of experience, including human resources, bookkeeping, office management and project management.

Cindy has guided CliffDweller through government red tape, complicated tax rebates, systems enhancements and new hires, just to name a few of her challenges.  Her patience, wisdom and ability to lead has helped CliffDweller manage its way through recession and business challenges while keeping the staff focused on new products and sales growth.  Currently, Cindy is responsible for the 
Financial Administration of the company.

Cindy lived in Connecticut until moving to New Mexico in 2003.  She was the Corporate Benefits and Compensation Manager at Connecticut Mutual Life Insurance Company for over 24 years.


Our team of experts includes graphic designers, content developers, programmers, digital media experts, and videographers.

Each team member offers a wealth of knowledge and experience. This includes project management, writing skills, video production, audio production, graphic design, branding, and communications. We also are experts in analytics, media strategies, Social Media, search engine optimization, video search optimization and digital marketing.




Dr. Holcomb founded the company in 2002. He oversees top-level operations and strategic development.



Vice President

With almost 20 years of management experience, Heather oversees the daily operations of CliffDweller Digital.



Host of New Mexico True Television

Michael Newman is host of the exciting TV travel series, "New Mexico True Television".



Creative Director

Creative Director; copy writer, script writer and content specialist.



Chief Videographer

Chuck is the Videographer & Editor for "Who Rocks NM", as well as producing many videos for our clients.




Melinda is the Producer and Director for "New Mexico True Television".




Dan is the Producer and Director for "Who Rocks NM".



Director of Photography & Editor

James is the Director of Photography and Editor for "New Mexico True Television".



Director of Sales

Andrew has 20 years of advertising and marketing experience.



Oversees financial administration.



Account Coordinator

Josh’s attention to detail and millennial mind-set makes him the perfect complement to our existing team.



Web Designer & Developer

Alf is the designer and developer of the websites for our clients and us.


Want to be on TV?

Be seen by thousands on:

  • New Mexico True TV
  • Who Rocks NM

Learn More


3791 Southern Blvd. SE, Suite 101
    Rio Rancho, NM, USA 87124

 (505) 891-7400



Located in the Greater Albuquerque area, our CliffDweller Digital office and studio house a great staff of experts. Since opening our doors in 2002, CliffDweller Digital has grown to be

  • the state’s largest video production company
  • one of New Mexico’s Private 100
  • one of New Mexico’s top ten advertising agencies
  • one of New Mexico’s top ten web design firms
  • one of New Mexico’s top ten Veteran-owned companies.

Find out more about us