American Heart Association - The Doug Lenberg Story

Heart Attack at 1,500 feet

13 October

A Video for the American Heart Association


On Camera

The PowerlinesDuring the Albuquerque International Balloon Fiesta last year, hot air balloon pilot, Doug Lenberg, had a heart attack while piloting his balloon filled with passengers at 1500 feet.  Needing to land as soon as possible, he barely landed the balloon in a parking lot.  With his passengers safely on the ground, Doug collapsed as his chase crew arrived.
Learn more about this exciting story, Mission Lifeline, heart health and much more by watching the video we produced for the American Heart Association…


Behind the Scenes

Drones were utilized during a couple of scenes in the American Heart Association video we recently produced.

Dan Schueler on a Gurney with a Drone Chuck Tjeltweed, our Chief Videographer, filmed some amazing POV (Point of View) Drone shots when Doug describes almost hitting the power lines and then landing in the Calvary Chapel parking lot.

Not to be outdone in the creativity department, Daniel Schueler, our Production Director, took a gurney, a nurse and another one of our Drones to re-create the scene where Doug is brought into the hospital. To carry the narrative along both visually and audibly, many additional subtle effects were used during the edit including music, fades and contrast shifts.

Congratulations to All of the 2015 Albuquerque Business First's Top CEOs Honorees

11 September

Richard HolcombEspecially our Founder, Richard Holcomb!

Juliana Vadnais, Digital Producer for Albuquerque Business First writes, 'CEOs and high level executives handle a lot of responsibilities and work — some high-profile and much behind the scenes. Business First recognizes the ambition, effort and time these leaders put in every day through our Top CEOs awards. Join us in honoring 20 individuals and the work they do to keep their companies thriving.'

Learn more about the 2015 Albuquerque Business First's Top CEOs award and the honorees here.



A Thrilling (And Filling) Review Mentioning New Mexico True Television

27 August

The crew at CliffDweller Digital is really proud to have one of our television shows, 'New Mexico True Television' featured in an article at Gil's Thrilling (And Filling) Blog. If you haven't visited Gil's blog ( yet, you must. Here is the description from his website, 'Follow the Culinary Ruminations of New Mexico's Sesquipedalian Sybarite. 880 Restaurant Reviews, More Than 7000 Visitor Comments…And Counting!'

In his review of Monica’s El Portal, he mentioned not only the television show, but also the commercials, many of which we also produce.

Here is a sample of his great writing, 'As we luxuriate over steamy mugs of freshly ground coffee on lazy Sunday mornings before church, my Kim and I tune in eagerly to New Mexico True, an invigorating half-hour of adventure and travel that feeds the soul and captures the imagination.  Hearts swelled with pride, we live vicariously through host Michael Newman as he treks throughout our breathtaking home state.  We don’t even change the channel during commercials.  Why would we?  The commercials depict even more of the Land of Enchantment.'

Read the entire review of Monica’s El Portal at

Values That Drive CliffDweller Digital’s Web Design

16 June

Our approach to web design incorporates core values that help our web team achieve the best possible results for our clients. Some of the values that drive us are:

· Brand and Identity

· Uniqueness

· Content, Content and Content

Brand and Identity
Your brand and identity embrace much more than just your logo.  In terms of your website, colors, font styles, design, messaging, and, most importantly, your story, are all part of your brand and identity.

The success of your brand can be measured by perception…what people think and say about you.  If you look like a different company on TV than you do in print or online, or if you lack clarity and consistency in your message, people will be confused and the power of your brand will be diminished.

Our goal is to clearly define your brand with every aspect of your website…and use that as the foundation to tell your story in the most clear, compelling, and motivational way possible.

As any business, you have products and services, whether tangible or intangible, but so do your competitors. We want to know what sets you apart…what makes you different from everyone else…your “why”…in order to develop a meaningful connection with your site visitors.   

To understand the ‘why’ connection, ponder Apple’s products versus offerings from Microsoft, Google, etc. Apple’s ‘why.’ is so strong that many customers purchase new iterations of the iPhone & iPad every year, without the “need” to do so!  Bravo Apple!

We want your website viewers to see you as one-of-a-kind, which means that your site must be one-of-a-kind as well.  We’ll build your site from the ground up…and we’ll incorporate all the elements of your brand to ensure your site stands apart from the competition and gets results!

Content, Content and Content
Content truly is king…good content, artfully organized and written.  In today’s world of bite-sized information, content still is everything, whether the viewer is a person, robot or spider (i.e. search engine crawler).  The more relevant the content is to the visitor, the more likely they are going to connect with your company, products and services. And while short, compelling headlines and overviews are important, your best customers will want more detail and will appreciate the opportunity to dig deeper.

These are just a few of our values that apply to our web design. In a future article I will share the values that drive us as a team.

Gertrude Zachary Jewelry

Gertrude Zachary - Jewelry

16 June

We were privileged to produce two video segments for Gertrude Zachary for our Who Rocks New Mexico show... one featuring their antiques, and one featuring their world-class jewelry.
Gertrude Zachary was a true visionary. It was her amazing sense of grace and style that put her on the map in the Native American Jewelry industry.
Born and raised in Stuttgart, Germany, she moved to Albuquerque in her early 20s. Soon after she arrived in New Mexico, she saw something missing from the Native American jewelry on the market – contemporary lines.
Today Gertrude Zachary designs are available in two locations in Albuquerque, one near Historic Old Town and one in Nob Hill.  Clients come from around the globe to purchase one-of-a-kind pieces created by the Gertrude Zachary artisans.

Visit the Getrude Zachary website


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3791 Southern Blvd. SE, Suite 101
    Albuquerque, NM, USA 87124

 (505) 891-7400


Located in the Greater Albuquerque area, our CliffDweller Digital office and studio house a great staff of experts. Since opening our doors in 2002, CliffDweller Digital has grown to be

  • the state’s largest video production company
  • one of New Mexico’s Private 100
  • one of New Mexico’s top ten advertising agencies
  • one of New Mexico’s top ten web design firms
  • one of New Mexico’s top ten Veteran-owned companies.

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